Coldwell Banker Vanguard, REALTORS®

Why Coldwell Banker's CBx Will Sell Your Homes In Springfield, MO?

Posted: May 05, 2017 by Alex Fowler

CBx is Coldwell Banker’s X-Factor and if you are thinking about selling your home then you are going to want to keep reading on. 
First things first, what exactly is CBx? In short, it is an app created by the geniuses in Coldwell Banker’s tech lab and it assists a Coldwell Banker real estate agent here in Springfield, MO with developing three HUGE things:
1) It helps your agent to price the home for sale in Springfield, MO accurately.
Why do I need to care about CBx if I can see what my house is worth on Zillow? Well did you know that according to Spencer Rascoff, Zillow’s CEO, the Zestimate is only a good starting point and actually has a media error rate of about 8%. As the LA Times points out, on a $500,000 house that would be roughly $40,000. And that is just the national median rate, the localized median error in some cases far exceeds that. Cbx will give you the best, most accurate price for your home.
2) It tells your agent, fed via big data, who the ideal buyer is based on their demographic make up.
CBx plays an essential role in helping an agent to develop WHO they will be marketing to. Is your ideal buyer most likely a family of four, making about $75K a year and who like a commute time to work to be about 20 minutes? Why waste resources and time on trying to sell your homes in Springfield, MO to buyers who may not be qualified or even interested? CBx will tell them with that level of detail! This will help them to market your home both online and off which brings us to #3.
3) It tell the agents the top three markets where the buyer is likely to come from. 
You hear it time and time again in real estate Location, Location, Location. When marketing a home, the location is crucial. Will your buyer come from within the town it is being sold in or three states away? You never know, maybe someone from out of sate with the right income will be the one to buy your house. CBx leverages big data to inform your agent the top three areas that the buyer will most likely come from. Our Coldwell Banker Vanguard, REALTORS® agents are trained to take this information and combine it with social advertising to market your home in one of the most unique and effective ways in the industry which has earned us some major bragging rights. Essentially, we can take your house and put in in front of people who are looking for that house, whether it is a smart home in Springfield, MO or any other kind of home.

If you have any question or need advice about smart homes in Springfield, MO, or if you are looking for homes for sale in Springfield, MO, you can find one of our real estate agents on our website at or call our office at 417-887-6664.

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